Every October, Naha becomes the stage for one of Japan’s most spectacular cultural events—the Naha Great Tug-of-War Festival. Originating in 15th-century rituals to pray for rain and a good harvest, this centuries-old tradition has evolved into a vibrant celebration of unity, heritage, and community pride.

Revived in 1971 to mark Naha’s 50th anniversary, the festival now draws hundreds of thousands of spectators and participants. Festivities center around Kumoji Crossing on Highway 58, with events beginning earlier along bustling Kokusai Street.

From 11:30 a.m. to 2:00 p.m., the Hatagashira Parade fills the street with towering, ornate banners carried by youth teams from Naha’s districts. These symbols of protection and unity sway dramatically as they are balanced and marched through the crowd in a dazzling display of strength and skill.

At about 3:00 p.m., the main event begins: a monumental 200-meter-long rice-straw rope, weighing 40–43 tons, officially recognized by Guinness World Records, is laid along the street. Thousands on each side—East and West—grip the rope, straining to pull the opposing team five meters to victory. If no team prevails within 30 minutes, the contest ends in a draw.

The climax comes after the whistle blows at the end of the contest, when spectators swarm the rope, climbing onto it, and chanting “Haaiya! Haaiya!” In a cherished custom, attendees cut pieces of the rope to take home as lucky charms, believed to bring health and prosperity.

Evening festivities at nearby Onoyama Park continue the celebration with food stalls, local beer, and live performances, creating a festive atmosphere that lasts until 21:00.

The Naha Great Tug-of-War is more than a spectacle—it is a living expression of Okinawa’s spirit, uniting generations in a shared act of tradition and joy. Each year, as many as 275,000 people gather, with thousands joining the pull itself, making it one of the largest participatory events in the world.

Visitors are advised to arrive early, especially for the parade and rope-pull zone. There is no dedicated parking, so public transport—such as the Yui Rail to Prefectural Office Station—is recommended.

Whether for the thrill of pulling a record-breaking rope, the pageantry of the parade, or the warmth of Okinawan hospitality, this is a must-experience event.

Date: October 11 (Sat) - 13 (Mon)
Time:
11:30 - 14:00 (Hatagashira Parade)
15:00 Tug-of-War
9:00 - 21:00 (Festival)
Place: Kokusai Street (Hatagashira Parade); Hwy 58, Kumoji (Tug-of-War); Onoyama Park (Festval)
Admission: Free